01Valkyrie
APP DESIGN
UX/UI
BRANDING
FIGMA
The Problem
A study from the University of Manchester shows that 68% of women have experienced some form of abusive behavior while out running. Doing personal surveys of female runners revealed something similar, that women face unpredictable and potentially life-threatening hazards when running outdoors in urban areas.
Wireframing Process
After thorough user-researching and iterating + testing various design solutions, Valkyrie was made to address those problems by equipping runners with the proper safety tools users call for: An emergency SOS button to alert friends and the authorites of sudden danger & a map to anonymously view and report local hazards to other runners.
Branding
Taking inspiration from track, the use of repeated lines is foundational in representing the interplay between movement and structure/activity and safety.